Clerks was the 1994 film the put director Kevin Smith (who appeared in the film as Silent Bob) on the movie map. It is an independent comedy film shot in black and white costing the author 30K USD of its own money but which manage to gross more than US$3 million at the box office. Clerks enabled Kevin to continue his movie career by authoring films based on the same character including Mallrats, Chasing Amy, Dogma, Jay and Silent Bob Strike Back, and Clerks II.